In today’s fast-paced, technologically driven society, the marketplace can change on a dime. Businesses that not only succeed but thrive are the ones that can adapt to—or, even better, anticipate—change with as little effort as possible. Which means that, keeping your business running at “business as usual” status won’t allow you to grow.
The price of being stagnant is remarkably high. If your company is sluggish to adopt new ideas or new thinking, be aware that your competitors aren’t. They are out there working on not just the ideas for a better tomorrow, but the ones for a better next week, and with that thinking, they’re winning more of your customers. And making your business obsolete.
Furthermore, not only are you losing ground in the marketplace; you’re losing ground with your employees. If your company culture is listless and driven by “because we’ve always done it that way,” employees will be prone to boredom. You risk even your best employees migrating elsewhere (likely to a competitor that champions innovation). Or worse, you risk keeping the same comfort-zone-loving, narrow-minded worker drones who will cultivate and recycle the culture of stasis.
Which is why it’s best to challenge the status quo. It won’t be easy to make a cultural mindset shift, but it will be worth it. Here are some thoughts on how to go about it:
These days, in our “next generation” culture, innovation is the speed of doing business. Your company will do best to get on board and move beyond “business as usual” by becoming creative, embracing change, and being ready to adapt to a shifting marketplace.
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