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Boulder, Colo. April 24, 2018 — The Booth Company, an assessment company with over 4 decades of experience in 360 degree feedback and assessment customization today announced the business’ rebrand to TruScore. The rebrand elevates the focus on the assessment hosting offered by the company.

    “TruScore will continue to offer a fully managed talent assessment solution, said Derek Murphy, CEO, TruScore. “As far as our offerings are concerned, nothing is changing. The new name simply better reflects who we are as an organization, with an emphasis on the assessment technology and superior service. For our training and development partners, we’re helping to provide them with a reliable hosting solution so that they can focus on their core competencies. Oftentimes, the technology side of the assessment business can be a distraction for companies who are well known for their management and leadership content.”

Companies, both large and small, have benefited from the ease of use of TruScore’s sophisticated technology and customization options, all delivered with superior customer service. Over the years TruScore has become known for the following differentiators:

  • Reliable and Validated Content
  • Technology and Features
  • Expertise (Best Practices guidance)
  • Ability to Customize
  • Customer Service

Please visit to learn more about the suite of products and services offered.

About TruScore
TruScore, formerly named The Booth Company, is an assessment company with over 4 decades of experience in 360 degree feedback and assessment customization. They offer a fully managed solution, where their team of experts serves as an extension of your internal team, and where their success is tied to yours. Dr. Daniel J. Booth, founded The Booth Company in 1972 conducting communication skill workshops for educators and managers. Over time, Dr. Booth focused on the assessment side of the training industry, and ultimately became the largest distributor for Clark Wilson’s highly respected and validated Task Cycle® line of assessments. In the late ‘90s The Booth Company purchased The Clark Wilson Group and continues to release new and updated versions of their best-selling Task Cycle titles. Dr. Booth retired in 2010, and since then, The Booth Company has been slowly adding a focus area of hosting other organization’s surveys. Some of the best known training and development companies in the industry have entrusted their assessment solutions to TruScore.