For many years, TruScore has provided trustworthy, validated, and role-specific 360 assessments. This has not changed in the 50 years that the business has been in operation; in fact, demand for high-caliber 360 assessments has grown. In addition to its own line of assessments, TruScore offers custom assessment authoring, competency mapping, a wide array of assessment hosting solutions, and executive coaching. “Our customers can completely leave their assessment needs to us, allowing them to focus on what they do best while outsourcing a niche component of training and development to a company that has been doing this for decades. We offer a full-service experience that is becoming less and less common in our industry. Sure, we have an automated self-service option for those who want that control level. But there is still a high demand for a fully customized solution and white glove service, and that’s where we shine.” according to CEO Derek Murphy. 

TruScore’s commitment to developing leadership talent is something the company takes seriously and it shows in the assessment platform.  According to Tom Kuhne, managing partner and CTO, “Our dedication to investing in our TruScore® hosting platform in order to provide our clients with the tools they need is ongoing. Over the past 18 months, we’ve completely revamped the assessment experience for the participants. These improvements have improved the overall efficiency of the evaluation process and decreased technical support issues. In addition, we’ve launched a 360 Analytics Dashboard which provides clients with the ability to build their own aggregated views of their data using a variety of filters.”  Tom Kuhne also went on to say, “We are excited about where we are on our 50th anniversary and we look forward to what is on the horizon and beyond.”

For a private demo or to discuss how 360 degree assessments and hosting solutions can help your organization, please contact Hank Curtis at TruScore today at 303-865-3776!

About TruScore

TruScore publishes and administers 360 feedback surveys based on the Task Cycle®, a validated theory of leadership and management roles. Its comprehensive set of surveys measure the fundamental skills of mission-critical organizational roles, including executives, first-line and middle managers. The survey results are compared to continuously updated industry and country norms. Since 1972, TruScore has distributed its surveys and feedback workshops internationally through corporate universities and an exclusive network of certified senior executive coaches.

For clients utilizing their own survey content, TruScore offers flexible survey hosting services, as well as statistical and psychometric consulting. It also provides advanced reporting opportunities, with a variety of aggregate reports ideal for group benchmarking and strategic planning purposes.

“TruScore will continue to offer a fully managed talent assessment solution, said Derek Murphy, CEO, TruScore. “As far as our offerings are concerned, nothing is changing. The new name simply better reflects who we are as an organization, with an emphasis on the assessment technology and superior service. For our training and development partners, we’re helping to provide them with a reliable hosting solution so that they can focus on their core competencies. Oftentimes, the technology side of the assessment business can be a distraction for companies who are well known for their management and leadership content.”

Companies, both large and small, have benefited from the ease of use of TruScore’s sophisticated technology and customization options, all delivered with superior customer service. Over the years TruScore has become known for the following differentiators:

• Reliable and Validated Content
• Technology and Features
• Expertise (Best Practices guidance)
• Ability to Customize
• Customer Service

Please visit www.truscore.com to learn more about the suite of products and services offered.

About TruScore
TruScore, formerly named The Booth Company, is an assessment company with over 4 decades of experience in 360 degree feedback and assessment customization. They offer a fully managed solution, where their team of experts serves as an extension of your internal team, and where their success is tied to yours. Dr. Daniel J. Booth, founded The Booth Company in 1972 conducting communication skill workshops for educators and managers. Over time, Dr. Booth focused on the assessment side of the training industry, and ultimately became the largest distributor for Clark Wilson’s highly respected and validated Task Cycle® line of assessments. In the late ‘90s The Booth Company purchased The Clark Wilson Group and continues to release new and updated versions of their best-selling Task Cycle titles. Dr. Booth retired in 2010, and since then, The Booth Company has been slowly adding a focus area of hosting other organization’s surveys. Some of the best known training and development companies in the industry have entrusted their assessment solutions to TruScore.

For decades now, organizations both large and small have realized the benefits of 360 Feedback. And as talent management initiatives have become more sophisticated and strategic, 360s have remained an integral piece of the leadership development landscape. Companies recognize just how important it is to assess their employees, helping them to identify strengths and weaknesses that they can leverage or mitigate. “Supporting a pre/post, or 720 Feedback®, initiative not only provides valuable insight on goal progression, but also solidifies a company’s commitment toward employee development, which has shown a positive effect on talent retention rates.”, explains Derek Murphy, CEO of The Booth Company,

When The Booth Company trademarked the term 720 feedback in 1999, nearly 70% of large corporations and government agencies were conducting 360 programs. Now, according to HR Magazine, 90% of large organizations report utilizing 360s, with small to mid-size companies beginning to realize the benefits as well.

“We believe the trend will continue as companies search for ways to outpace their competitors and develop talent through 360 feedback.” Josh Sheets, Director of Operations continues, “Through their commitment to 360 programs and the subsequent 720, successful companies cultivate a culture of learning and continual development.

After 15 years of providing 720 Feedback solutions, statistically validated assessments continue to be at the foundation of TBC’s offerings. Having a psychometrically sound instrument is a critical component of 720 feedback and allows clients to place trust in, and take action upon, the final results. With this anniversary, TBC marks another important milestone in their mission to provide customized and highly-effective 360 assessment solutions.

In the age of big data, talent analytics is quickly becoming one of the most sought after tools for companies looking to improve employee selection, retention, and succession planning.  The Harrison Assessment has proven to be a highly-predictive tool that measures a candidates’ suitability for a given role, and it was recently awarded the highly coveted Best Advance in Candidate Selection Technology by the prestigious Brandon Hall Group.

“Our core mission has always been to provide world class talent development tools for our customers,” said Derek Murphy, CEO of The Booth Company, “Talent development is part of a life cycle that begins with selecting the right candidates.  Combining the Harrison Assessments with our existing services will allow us to provide robust, end-to-end development solutions.”

Unlike assessments that indicate personality styles, the Harrison Assessment predicts, with a high degree of accuracy, a person’s likelihood of success in a given position by identifying traits that differentiate high performers from low performers. In addition, the wrap-around technology allows a company to integrate scalable talent and selection programs that reduce cost while increasing overall effectiveness.

Some of the key features of the Harrison Assessment Include the ability to:

• Make data-driven hiring decisions with a greater degree of success
• Reduce costs associated with turnover and unsuccessful new hires
• Provide strong validity and legal compliance without adverse impact  
• Automate internal and external talent pools with advanced technology
• Easily customize from an existing library of over 6500 Job Profiles

The predictive nature and overall validity of the Harrison Assessment was the key driver in TBC’s decision to incorporate this into their assessment solutions practice. According to Josh Sheets, Director of Operations, “we wanted a tool that would provide value to our clients, but most importantly we knew it had to deliver data our clients can trust.” Based on multiple validation studies, the Harrison Assessment appears to provide just that: highly predictive, reliable data. It’s this reliability that will further bolster TBC’s already strong reputation of providing valid 360 surveys.  The partnership is now fully operational and marks an exciting chapter in TBC’s evolution as a provider of Leadership Development Solutions.

Based on early and strong demand, this program appears to be the long awaited answer for the many consultancies that need quick access to a validated 360 solution that is price competitive and ready to launch. This program is simple, has a low cost of entry and it’s powered by TBC’s industry leading assessments and their cutting-edge survey hosting platform, TruScore.

“This program was specifically designed to help our Consultants evolve and stay competitive in a changing landscape,” said Josh Sheets, Director of Operations at TBC. “Gone are the days of transactionally selling 360s to customers. Today’s customers demand leadership development solutions that are custom fit to their needs. In order to be effective in this environment, consultancies will require partnerships that provide a wide range of tools and custom options that are ready and available at their fingertips.”

A quick sampling of related blogs and articles will show that the “thought leaders” in our industry agree with Mr. Sheets. Consultants and coaches need new solution selling approaches to keep up and stay competitive. Partnership with TBC provides for this need by delivering a host of benefits including, a full line of role specific assessments, marketing resources, a library of leadership competencies for building custom assessments, a cloud-based hosting solution for partner-authored assessments, and a quick and easy on-boarding process.

After 4 decades of building credibility amongst Fortune 1000 companies, TBC is now poised to extend that reputation to the modern leadership development firm. With this new release, TBC is truly redefining the value of a 360 Partnership.

This completely redesigned version of TruScore® is a survey hosting platform developed to make the process of setting up and executing an assessment project quick and easy; from initial project creation and automated invitations/reminders to progress tracking and report delivery. The newly developed enhancements include flexible automated features to fit all administrator needs regardless of experience. The updates to TruScore® are based on our client’s recommendations and were designed to provide significant administrative time savings from start to finish.

Top Features/Improvements include:
– New Create a Project wizard that guides you through 4 easy-steps to setup a 360 feedback project
– Quick and intuitive setup for large organization and team assessments
– An improved hands-off automated approach for project completion from start to finish
– Easier project management with better labeling and more automated features to ensure project completion
– Improved real-time search to find specific projects quickly

“We wanted to make TruScore® as easy on the administrator as possible,” said Tom Kuhne, Managing Partner and CTO of TBC. “The end goal of our updates was to give our clients and partners an extremely powerful and flexible application, with a simple and intuitive interface. The feedback that we’ve already received from clients highlights that we’ve achieved that fine balance.”

A longtime technology and content leader in the talent development industry, The Booth Company released TruScore® back in 2007 and have been improving the tool ever since. TruScore® is designed to be compatible with a broad range of assessments, making it an ideal platform for independently authored surveys, custom surveys, corporate university content, as well as TBC’s line of validated assessments.

The new website has been redesigned to be more contemporary, keeping in tune with today’s web trends while providing information about TBCs offerings. “The latest evolution of The Booth Company’s website was designed to simplify the visitor’s experience by giving them the information they seek quickly. We have done away with needless marketing jargon keeping the content concise and to the point. The site structure has also been simplified reducing the number of clicks and pages associated with a specific product and/or service.” said Kurt Blazek, Design Director for TBC. “We hope the new approach will be a better experience for our visitors.”

The redesigned website highlights The Booth Companies line of role-specific 360 degree feedback assessments with sample reports, demos, and more. Also highlighted, are TBC’s hosting options for companies that have their own content and are looking for a feature-rich 360 degree feedback hosting platform. TBC has customization options to fit nearly every assessment scenario and the new website shows off these options making it easy for visitors to choose the best fit for their organization.

In addition to TBC’s new website, is the ReVolve leadership blog and newsletter featuring an abundance of leadership and development blog posts, articles, book reviews, and more.

The 4th edition of the book “Feedback to Managers: A Guide to Reviewing and Selecting Multirater Instruments for Leadership Development” written by CCL’s Director of Applied Research Services, Jean Brittain Leslie, features an in-depth look at 35 different instruments. This is the 4th time that TBC’s surveys have been featured in the Feedback to Managers publication dating back to 1978. Each instrument report includes descriptive information, a look at the research behind each instrument and outlines the criteria determined valuable in selecting a tool valid for organizations wanting to develop their leaders and organizational members through the use of 360 feedback assessments.

The four tools selected from TBC for review include: the ELS (Executive Leadership Survey) ideal for top-level executives, the SLP now known as the LEQ (Leadership EQ) ideal for any professional responsible for initiating and leading change, the LCM (Leadership Competencies for Managers) intended for first-line managers and middle managers, and the SMP (Survey of Management Practices) ideal for managers at all levels, from first-line supervisors to top management.

“We are excited to have four of our surveys featured in this publication,“ explains TBC CEO Derek Murphy, “there are so many tools on the market that claim to have the ability to accurately measure leadership behavior, guided by the necessary competencies to coach and train around. It is good to have a research guide that organizations can rely on in order to find proven assessment solutions for development.”

The ELS, LEQ, LCM and SMP surveys are all built around the Task Cycle® methodology, which was developed in 1973 by 360 degree feedback pioneer and American organizational psychologist Dr. Clark L. Wilson. “In essence, the Task Cycle is a leveraged sequence model that helps both the participant and their coach to prioritize what’s most important to focus on in their development plan,” explains Derek Murphy.

Of course, reliable content is only half the battle these days. Equally important is a well-designed, intuitive, online platform. A positive user experience for the participants, raters, and administrators is critical to a successful assessment initiative. “We have come a long way since administering paper surveys back in the 70’s,” explains Tom Kuhne, Managing Partner and CTO of TBC, “today organizations not only need a reliable survey but they also require a flexible and easy-to-use online portal, complete with automated email reminders, to streamline the entire process.” TruScore® is designed to be compatible with a broad range of assessments, making it an ideal platform for independently authored surveys, custom surveys, corporate university content, as well as TBC’s line of validated assessments.

For more information, or to see a demo of the industry leading 360 degree feedback portal, TruScore®, please contact Hank Curtis at our sales office, (303) 865-3776 or hank@boothco.com.

TBC has offered multiple languages for decades, but our international expansion and the needs of our clients to offer leadership development assessments in international locations has driven us to expand our language offerings more recently.

Participants can manage their survey projects by choosing one of the 17 languages currently available. The languages include: English, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Danish, French (Canadian), French (France), German, Japanese, Korean, Polish, Romanian, Russian, Spanish and Turkish. Recent additions include Dutch and Swedish, with Norwegian becoming available in early 2014. In addition to the portal translations, the rater survey UI and the standard participant/rater emails are also available in these respective languages. The translation of specific surveys varies by demand, with our mid-level Leadership Competencies for Managers 360 available in most languages.

“The ability to offer multiple languages within our TruScore Portal has resulted in an increase in TBC’s international growth over the last 40 years,” explained Tom Kuhne, Managing Partner and CTO of TBC, “We have many Fortune 1000 clients with large international presences, and it is important for participants in various locations to be included in corporate-wide leadership programs. We strive to ensure our clients are more than satisfied with our offerings and will continue to help our clients improve upon their international leadership development growth for years to come.”

A longtime technological leader in the talent development industry, The Booth Company released TruScore® back in 2007 and has been improving upon the technology ever since. TruScore® is designed to be compatible with a broad range of assessments, making it an ideal platform for independently authored surveys, custom surveys, corporate university content, as well as TBC’s line of validated assessments.

For more information, or to see a demo of the industry leading 360 degree feedback portal, TruScore®, please contact Hank Curtis at our sales office, (303) 865-3776 or hank@boothco.com.

With the stagnant economy, organizations rely more intensely on the sales team to grow both existing and new revenue channels. First-line and middle sales managers are at the core of the sales process and a business-critical part of an organization. However these employees are often overlooked when it comes to training and development programs. Ironically, organizations seem to have a close eye on sales but often overlook the possibility of improving their sales team by including them in the company’s organizational development initiatives.

The Sales Management Survey (SMS) not only helps sharpen communication and teamwork skills, but they are designed to stretch the sales skill development and goals into early stages of leadership competencies. “Sales managers have the unique responsibility of implementing sales strategies and achieving sales goals,” explains Derek Murphy, CEO of The Booth Company, “this challenge is the basis for the sales management survey, giving the sales manager valuable feedback specific to the sales management role to create a starting point for on-going development.”

The SMS is built on the Task Cycle® theory which is comprised of six sequential phases that are relevant to managing and leading for change. The SMS includes eighteen competencies measured under these six Task Cycle® phases: Establishing the Purpose, Laying the Foundation, Sustaining the Effort, Feedback, Driving toward Success, and Recognition.

For more information about the SMS Survey or any other survey that The Booth Company offers, please contact Hank Curtis at 303.865.3776.